Search Support:

Exporting and Importing Google Product settings

Support Home > Knowledge Base > SEO-Cart > Help Articles

You can export and import your Google Product settings for each of your products within SEO-Cart. This allows you to easily manage and set the following Google Product fields:

  • Brand
    • When to include: Required for all items - except for books, media and custom made goods, or if you're providing 'mpn' and 'gtin'.
    • Important: You must not provide your store name as the brand unless you manufacture the product.
  • MPN (Manufacturer Part Number)
    • This code uniquely identifies the product to its manufacturer. In particular, the combination of brand and MPN clearly specifies one product.
    • When to include: Required for all items - except apparel, media, and custom made goods, or if you're providing 'brand' and 'gtin'.
  • GTIN - Global Trade Item Number
    • In this attribute, you will include Global Trade Item Numbers (GTINs) for your products. These identifiers include UPC (in North America), EAN (in Europe), JAN (in Japan), and ISBN (for books). You can include any of these values within this attribute:
      • UPC: 12-digit number such as 001234567891
      • EAN: 13-digit number such as 1001234567891
      • JAN: 8 or 13-digit number such as 12345678 or 1234567890123
      • ISBN: 10 or 13-digit number such as 0451524233. If you have both, only include 13-digit number.
    • When to include: Required for all items - except apparel and custom made goods, or if you're providing 'brand' and 'mpn'.
  • Product Category
    • This attribute contains the category of the product according to Google’s product taxonomy. Use either the accepted shortened values listed below or the more detailed, full category paths listed in Google’s product taxonomy.
    • Any category from Google’s taxonomy must include the full path. For example, 'Apparel & Accessories > Clothing > Jeans' is an acceptable value, but 'Jeans' is not. This attribute only accepts values that are predefined by Google’s taxonomy.

Exporting Your Google Product Settings from SEO-Cart

  1. Login to SEO-Cart and go to Store->Products and click on the Export button at the top of the page.
  2. Towards the top of the export page, set the "Export Type" drop down menu to "Google Products".
  3. Click the Export button to save your Excel (CSV) formatted file for editing.

Importing Your Google Product Settings in to SEO-Cart

  1. Login to SEO-Cart and go to Store->Products and click the Import/Update button at the top of the page.
  2. Towards the top of the import page, set the "Import Type" drop down menu to "Google Products".
  3. Select your modified Google Product Export file under the "Import File" section. 
  4. Click the import button
  5. After importing, it is recommended that you submit your latest changes back to Google, see the "Manually generating your Google Merchant Feed" section below.

Manually Generating your Google Merchant Feed

  1. Login to SEO-Cart and go to Store->Generation
  2. Click the "Generate Google Merchant Feed" button under the "Google Merchant Feed Generation" section.
  3. Allow up to 72 hours for your changes to take effect in Google's Shopping Results.
Related Support Topics

Click to submit a new for your 14-day free trial…