The importance of an accurate product or service description cannot be overstated. As the internet has grown and people have become more comfortable with ordering online, it is an e-commerce website with accurate descriptions of their products and services along with high-quality images that stand the best chance of completing online sales. Provide as much information as possible, but within reason. Bullet points are good in a description if trying to point out particular features of a product or service. Also, be sure to use proper punctuation and spell check. Inaccurate product descriptions, or images that do not match the product the customer receives, could lead to returns and severely lessen the chance of return business from that customer.
On product images use the highest quality picture you can obtain. If taking pictures yourself use a good quality digital camera and set it to the highest resolution possible. When uploading pictures into SEO-Cart there is no need to resize them, SEO-Cart will automatically scale the picture down to fit properly on the product page while still maintaining the quality of the picture. Try to provide as many pictures of a product as is needed to accurately represent the product.