There are an increasing number of “marketing” companies who offer top rankings in the search engines, particularly in Google’s SERPS (search engine result pages). We strongly discourage the practices of these companies who offer empty promises and spam links to your website across the Internet. Here is an example email that we just received this week that illustrates these malpractices:

Hello and Good Day!

Marketing Manager for an international marketing company based in India.

While studying your website I couldn’t help noticing it lacked any significant ranking in Google - for any of your keywords.

As you already suspect, this means your site is virtually invisible to potential customers searching for a supplier in your field.

It’s as though you’d made an expensive TV ad and then forgotten to buy any airtime for people to see it!

...

If you’d like to know this information, you’re welcome to write back and ask. I look forward to hearing from you.

We do not recommend doing business with any company or person like this who submits (spams) your website across Internet forums and directories, as this can have a detrimental effect on your organic rankings within the search engines. There is a good reason why they’re called organic rankings: Any unnatural activity that search engines find about your website will raise red flags all over the place and could cause your rankings to go down and give you trouble achieving higher rankings in the future. This is especially true with the latest Google Penguin 2.0 update to combat webspam and link spamming.

We believe that these search engine algorithm updates to help reduce spam is a good thing because we all know how much spam is out there on the Internet today. A clean Internet is a good Internet!