Enable Merchant Account: Enable this option to include your products in the Google Base product feed.

Data Feed Name: Google Base data feed filename to be generated. If you setup your own data feed, make sure to edit the feed and enable the option for "Use Quoted Fields".

Enable Product Condition: Enable this option to have the ability to set a product's condition to new, refurbished, or used for your Google Merchant Feed. If this option is not enabled, all product conditions will default to "new". If enabled, this field will be able to be set when you modify or create a product. It is highly recommended to enable and use this field for your Google Merchant Feed.

Enable Global Trade Item Number Field: Enable this option to have the ability to set a product's Global Trade Item Number (GTIN) for your Google Product Feed. This field supports your product UPC, ISBN, EAN, or JAN number. If enabled, this field will be able to be set when you modify or create a product. It is highly recommended to enable and use this field for your Google Merchant Feed.

Enable Product MPN Field: Enable this option to have the ability to set a product's Manufacturer Part Number (MPN) field for your Google Product Feed. If enabled, this field will be able to be set when you modify or create a product. It is highly recommended to enable and use this field for your Google Merchant Feed.

Enable Google Product Categories: Enable this option to have the ability to set a product's Google Product Category for your Google Product Feed. If enabled, this field will be able to be set when you modify or create a product. It is highly recommended to enable and use this field for your Google Merchant Feed.

Enable Product Gender Field: Enable this option to have the ability to set a product's Gender for your Google Product Feed. If enabled, this field will be able to be set when you modify or create a product. It is highly recommended to enable and use this field for your Google Merchant Feed if you sell Apparel items.

Enable Product Age Group Field: Enable this option to have the ability to set a product's Age Group for your Google Product Feed. If enabled, this field will be able to be set when you modify or create a product. It is highly recommended to enable and use this field for your Google Merchant Feed if you sell Apparel items.

Enable Product Color Field: Enable this option to have the ability to set a product's color for your Google Product Feed. If enabled, this field will be able to be set when you modify or create a product. It is highly recommended to enable and use this field for your Google Merchant Feed if you sell Apparel items.

Use product meta description for Google product description: Enable this option to use a product's meta description instead of the product description for your Google Product Feed. Google recommends setting around 500 to 1000 characters for your product description in your Google Product feed, however you can submit up to 10000 characters.

Do not use product SKU as product MPN field: Enable this option to not use the product's main SKU as the product's MPN field. If your products are custom and do not have a valid MPN, then you may want this enabled. This also assists in resolving the "invalid product identifier error" through your Google Merchant Center.