This product is a digital download: Enable this option if this product is a non-tangible item and requires the customer to download the product directly after it has been purchased.

New File: Specify the file to use for digital download for this product.

Max Downloads: Specify the maximum amount of times you want to allow the customer to download this file after it has been purchased. If the customer reaches the max downloads number, they will not have access to download the file anymore unless it is purchased again.