Published: February 27, 2013

SEO-Cart gives you the ability to automatically upload your products to Google in a data feed each day. Doing this will allow people to find your products in Google's Product Search and give you the opportunity to to setup Product Listing Ads through Google Adwords. Here are a few of the many benefits to Product Listing Ads versus standard Ads:

• Increase advertising your conversion rate.
• Lessen the guessing games when it comes to which keywords to target.
• There is less competition in product ads, meaning more exposure.
• Product Ad Listings are lower cost than other advertising methods.

Once you have your Google Merchant Account setup and working, it is recommended to sign up to become a Google Trusted Store Merchant. Google Trusted Stores offer a badging program and seal of trust to your shoppers when they visit your website. Here are a few of the many benefits to becoming a Google Trusted Store merchant:

• Improve conversion rate and average order size.
• Reassure potential shoppers that you offer a great shopping experience.
• Allow shoppers to choose free purchase protection from Google.
• Awarded to stores with a proven track record of reliable shipping and excellent customer service.

It is also recommended to setup Google Checkout in conjunction with Google Trusted Stores. See the following knowledge base articles to continue with Google Merchant and Trusted Store setup:

1. Configure Google Merchant Center with SEO-Cart
2. Configure Google Trusted Stores with SEO-Cart